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Demographic questions

Hi folks, I'm a male, Australian gamer. We are rather over-represented in the demographic breakdown of gamers round these parts. In my time in Oz, the US and Japan I have found that white or Asian males are pretty much 90% of the people gaming at any given event or garage game. One exception was Norway. I found many female gamers there. I'm really curious to know if there's anything that can be done to encourage more females to join what is at its core a very creative and rewarding hobby. Anyone got any ideas?
This thread is off-topic for our site. We only permit discussion that is specific to Roll20 (which you can read about in our Code of Conduct ). Since this is a general RPG question, you'd be better served posting it on a general RPG site, like reddit.com/r/rpg.