From personal experience, when I've reached out to others using Player Directory, and had some % success in recruiting players from there who actually ended up joining my groups and playing our games, and became friends, as GM, I PM'd an individualized note to each person after looking at their Profile. Click Private Message like you said. Give a good clear subject-line like "Private invite for a Pathfinder game on Tuesdays, details inside". Follow the LFG guidelines for what details to be sure to include, <a href="https://app.roll20.net/forum/post/2086083/posting-" rel="nofollow">https://app.roll20.net/forum/post/2086083/posting-</a>... Write the name of the person you're talking to start, like Dear Devlin, I saw your profile under ______ Game System player directory and wondered if you're still looking for a game? After looking at your profile I thought you might be interested in our opening for a player spot because your profile bio says you're interested in ______ and we are also interested in that kind of game. The game I'm offering is for ______ Day / Time / Time Zone. The game system is _____. Game style is _______. We use audio/video/webcams. Expectations for players: ______. If you are interested in this, please click the game invite to join (or LFG link, or say "Please write back and request the join link") and then read more details on our campaign details page. We can set up a time for you to meet the other players in Roll20 and ______ (create your character / get ready for the game / session zero or 1st session next week). Write back with any questions. Hopefully this sample format helps you compose your own custom messages to each person you reach out to from Player Directory. To be listed in Player Directory the user must confirm their game interests / looking-for listings, once every 3 months. For that reason most of the Players in the Directory should be fairly currently looking, but each person has their own schedule and interests. Tips for the PM from Player Directory, Read their profile & PM directly to the individuals who specifically have something written on-profile that seems to be a match for your game group. Tell them why you think they might be a good fit. Mention that you are PM'ing based on Player Directory so they know the source of the contact. Provide them with maximum crucial details in the text of the message, so that they can eliminate themselves if they see it's not a day/time they want, or not a game system they like, or if it's using video and they don't do video. For an outline of the expected information, use the same guidelines as the Looking For Group link above. Here is the Wiki documentation for the Player Directory, <a href="https://wiki.roll20.net/Player_Directory" rel="nofollow">https://wiki.roll20.net/Player_Directory</a>