Jay, This was covered by Vince and Phnord, but to expand on it: You don't need character sheets to do this. Every character in roll20 has an attributes tab on their character listing, and every token can be linked to a character. This is where you would make a macro. If you link a token to a character, you can also link the macros that token has. For a step by step guide: Make a character, call it "Room Info" Open the character on your journals page, go to edit, make sure the character is controllable by "All Players" Now, without closing the character journal entry, go to attributes tab. Under the "Macros" collumn (on the left) make a new macro titled "Room info" In the text block, write the following: /w gm The room is spooooooky! click the check mark to complete, then make sure the "Show as token action" button under the macro title. Now, drop a token on the token layer of the play table. Double click the token to pull up it's attributes. Under "represents" scroll to "Room Info" Click "show name" on both the "Edit Token" and "Advanced" tabs of the token to make sure the name is listed (if you want this) And now you are done. You have a token on your table that will have, at the top of roll 20, a button titled "Room Info" that players can click to see "The room is spooooky!" when they click it, or whatever else you want them to see. Because the token is controllable by all players, anyone can click it (and potentially move it), but that also means they can use the ability on their own. Because the macro is whispering the GM, you can know when they are using it, so you know if everyone ignored it or if anyone hasn't seen it yet before advancing your plot. Editing this is just a matter of either editing the macro text "The room is spooooky!" or duplicating it to have another one. All without character sheets or really any complicated stuff beyond using the chatlog. If you want to go wild, you can use things like Powercards to make these look neat, have specific attributes and abilities, and lots of other stuff that doesn't take a lot of time for the benefit you get from it, but for the super basics this should get you started. Once you get into the swing of it those ten steps maybe take a minute at most (aside from figuring out what your decription says). For your images, you can do the same and then include a link to your hosted image. Or, alternatively, make the token the image of the thing you want to find so when they hit control-z it allows them to see it up close. This would allow players to be able to see a page on a table and, if they click the page, be able to expand it to full size and see a bit of info on it. To deal with players not being able to see it, once you have tested them you can always remove player permissions from the token so they don't see them in folder. Then, once you are ready for them to enter the room shift-doubleclick the token to pull up the character sheet and quietly update the permissions to all players.