Rabulias said: My best guess is that Roll20 and FG are given the same price from WotC and can set their own price above that minimum, cutting into their own profit margins how they see fit. I think Roll20 sees the extra work they do to convert the content for Roll20 as worth the premium price and so they choose to not have sales or discounts. Remember that someone has to pay for a FG license for players to use (either the player or the GM), so FG has that additional revenue stream that helps offset a lower profit on the third-party content. true but they need to see if there is a potential growth and if the math makes sense. example - atm, they have a pattern - every month 10 people buys the $50 book on roll20 - that is $500/ month now if they sense there is a potential market atm for lowering the cost.. So for the month of Dec - they would have their guarentee 10 people based on pattern + 16 people who were willing to pay for it at $35. total of 26 buyer for the month of Dec 26x50=$910 total profit - $500 of what they would have normally made= $410 additional profit. let's say it was only 5 additional buyer 15x35 = $525 - $25 additional profit.. so basically, if Roll20 senses, if they would to drop the price at $35 for a sale, can they see 5+ more people making a purchase to pass their quota. Because if it was 14 people x35=$490 - than they make no profit. But if there is a market right now, knowing more people are willing to buy it at a lower cost, will it surpass their establish quota revenue. If they sense a yes, they should do a 1 time yearly sale. Announce it, market it and set a date on it and watch the money flow in.