Ok, so I know there are numerous threads about roll20 pricing / having to pay for content twice etc. I also understand roll20 provides considerable additional value with their tokens etc. But those caveats aside, roll20 are still missing an enormous trick. Here’s an example: I recently toyed with purchasing Mordenkainen’s ToFs. I personally prefer the format of D&D Beyond (and already have most of my library there) but like the idea the added roll20 tokens. I’m unwilling to pay twice. Beyond won out. Roll20 lost the sale. I decided to forgo the tokens. If, however, roll20 had offered a token only package at a reduced price (you don’t get all the bumpf from the book but you do get the token and stat blocks) I would definitely have purchased this additional content. This is not too dissimilar to how Beyond offers the monsters only purchase option. It would also be in WotC interest. I rather suspect people who have already purchased in D&D Beyond / hardcopy but would be willing to buy a tokens add on. Sure, I get many like the roll20 compendium (not me personally but that’s cool) and I get roll20 ideally want you to purchase the whole text, but there is an entire market for those who simply wont do that but would be willing to buy something. This could easily generate additional revenue (eg currently I won’t buy texts from roll20 but would certainly buy a lot of content in this format).
Any way, food for thought. Hope it helps.