Probably doesn't matter to everyone, but I like the tokens to be similar in style. If they make their own tokens, they will each choose different styles. So one will be a whole body shot of their character and another will be a headshot. Whereas if you make them, you can make them all similar. I also like to make all of the players tokens with a blue ring and all npc's with a red ring. This way when the players are looking at a combat they can easily tell that the blue is us and the red is the enemy. I used to give "good npc"s a green ring, but discovered that I was giving things away... green ring, oh he's a friendly. So now all npc's get a red ring. Oh yeah, I also like for the tokens to show in the journal, so I save the token as both the token and the avatar, as the avatar is what you see in the journal. My "jump off" page is a collage of the actual pictures they choose for their characters so that they don't feel like I didn't show off the art they choose for their character. You can see that one of them made his own token and the style is different than the rest...