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Pro is subscription, so you have to keep paying it month to month. If you downgrade your subscription you lose access to pro features such as api scripts and dynamic lighting. You can see the different tiers here: <a href="https://app.roll20.net/why-subscribe-to-roll20" rel="nofollow">https://app.roll20.net/why-subscribe-to-roll20</a>
It is a monthly subscription. You can pay by the year for a reduced rate. This link should answer most of your questions, and this link shows the benefits of different levels of subscription.