making your own tokens

Actually, you're probably best off following the marketplace wiki guide for image specs - <a href="https://wiki.roll20.net/Creating_Marketplace_Assets" rel="nofollow">https://wiki.roll20.net/Creating_Marketplace_Assets</a>

Not quite, we recommend tokens be 280 x 280 pixels. With that size if you need to zoom in or increase the token's size due to spells or effects that increase it's size, it won't become pixelated. But that's just a guideline. You don't have to make them that large if you're just doing a casual convert.

As Brian said, DPI doesn't actually affect how a graphic displays on a monitor. From a web perspective, the DPI just contributes to file size bloat. 72 DPI - 90 DPI is pretty much the web standard, simply because the graphics are still moderately recognizable if you have to print out a web page. Tinker pretty much explained why we recommend a larger image size for tokens. I'll make a graphic example that might make this easier to demonstrate than just writing about it. FeltZ, I'm doing a little bit of research regarding 8-bit color. My assumption is that 8-bit is being used because it keeps the file size down. When you're assembling maps in Roll20, graphic file size is definitely a limiting factor when gaming and you can hit a critical mass where a GM's or Player's browser slows down to molasses because there's just too much content being moved around on the tabletop.

Okay. So here's a visual demonstration as to why you should use more than 70 x 70 pixels for your tokens. I used this awesome dwarf illustration that's on Deviantart by artist shonensan I created a version of this image that is 70 x 70 pixels and another at 280 x 280 pixels and placed them on the tabletop. Now here's what the images look like when I increase their scale And here's what the images look like at 150% zoom