API code path for "NPC NAME IN ROLLS" attribute?

I want to write a simple script to change the setting for the "NPC NAME IN ROLLS" attribute on selected NPCs in a function. I know how to do it all, but for the life of me I have no idea what the name of the actual variable is so I can get/set it. Does anyone know the name of this attribute and the correct path to access it?  EX var current_NPC_name_in_rolls_state = findObjs({ type: 'attribute', characterid: character_reference, name: 'npc_name_in_rolls' })[0];

If you right click and inspect it, you should be able to find the attribute name. It will start with attr_ which you strip off before using the name in code. 

Holy crap! I never knew you could do that! Mind blown! This makes my life so much easier, thank you! For posterity, the attribute was named  attr_npc_name_flag

No problem!  It's definitely not obvious, so if you've not worked in web development with forms, you wouldn't know to look there.