The Plus and Pro Subscriptions are both set up with features that are DM-focused, placing all the cost burden on DMs (the gift option notwithstanding). I suggest a new type of subscriber option, focused on users who only play characters (hence the name, "Character Player Subscription"). Features: Character Vault: Store character sheets and maybe associated tokens, allowing you to transfer your characters from game to game. This could speed up character generation, protect beloved characters from deletion or accidents, and allow for better use of character sheets. Users would love this. Automatic DM Gifting: Half the cost of a "Character Player Subscription" is automatically designated as a gift amount for DMs of your choosing. Each month, you'll be prompted to identify your gift DMs, and the gift is automatically applied. Especially if gifts can ultimately be applied to marketplace items, this could be very powerful for enhancing games. The core idea is to set up a way for players to support Roll20 who don't want to DM at all, while building in a mechanic that contributes to cost-sharing with DMs. This approach incentivizes users via the the Character Vault, while contributing additional value to their games through the DM's subscription enhancements. Even if the rate for this subscription level is $1.99 or $2.99, it would make a significant difference. I've heard several people say "I am not a DM, so why would I subscribe?" Already, DMs contribute time and creative energy, and since the subscriber models target DMs, the DMs have to pony up the most money too. While the gift option is cool, we should set up a way for non-DM users to enhance their accounts and drive the growth of Roll20, rather than rely completely on DM contributors.