Eric, many of the Marketplace module products are designed as Game Add-Ons and you can do exactly that, add them to an existing campaign with a single click. Wiki docs for this, <a href="https://wiki.roll20.net/How_to_Access_Marketplace_" rel="nofollow">https://wiki.roll20.net/How_to_Access_Marketplace_</a>... Some of the larger module products, let's take for example Storm King's Thunder is a massive product and is a long campaign with very-many assets and features. SKT is not currently available as an Add-On, instead it is a full Module which can be added in the way that The Aaron described (using Transmogrify tool for Pro users), or can be started as its own campaign. There is always the Character Vault method to add existing characters from another campaign into a full Module if you choose to move that direction. Either way there are options and choices for combining purchases with existing campaigns.