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Benefits are only applied to the whole campaign if the GM is a particular subscription level. If you want to get access to these features in a game you are a player in, you can gift a subscription (or particular marketplace assets you'd like to see) to your GM.
I would rephrase it as Benefits are only applied to the whole campaign if the Creator is a particular subscription level. Anyone can be promoted to be a GM in a game but as the game is tied to the Creators account, his subscription level what effects the game globally.