Brackets around the name of a handout or character will link to it. So, if you have a character named "Bob the Slayer", you can reference them in a handout/s notes & gmnotes or a character's bio & gmnotes like this: Players then meet with [Bob the Slayer] for a quick exchange of mission details. If there is more than one thing with a given name (say a handout and a character both named "Bob the Slayer"), you can either temporarily rename one, create the link, then name it back, or find the Handout or Character ID and build a link using that as either: <a href="http://journal.roll20.net/handout/<HANDOUT" rel="nofollow">http://journal.roll20.net/handout/<HANDOUT</a> ID> or <a href="http://journal.roll20.net/character/<CHARACTER" rel="nofollow">http://journal.roll20.net/character/<CHARACTER</a> ID> Once a link is created, you can edit the text of the link and it should preserve the url.