Possibly timezones factor into it? If you're not using a North American timezone, or one similar to them, you're potentially excluding quite a lot of players since they're asleep or at work when you play - and I believe the majority of players on Roll20 are from North America, though that's an educated guess rather than based on any data. Speaking as someone who lives in a European timezone, I find there are quite a lot of games on here that are unplayable for me due to the times they're at. The format of your games matters too - some people won't want to use video. Some won't do without it. Some, like me, will only use text for various reasons (which, again, makes it very hard to find a damn game to play in). Throw in a niche system and... well. Yes, you're going to struggle a little if it's very obscure. Remember that every decision you make regarding the game is going to reduce your potential player pool - it's unavoidable, sadly. All I can suggest is patience, and keeping on trying. It can be very frustrating, but persevere and you will find people who are interested. Also, as the others have said, use the LFG tool rather than this forum. It's pretty rare a post will stay on the front page here more than a day or so, which means a lot of people won't see it, while the LFG ad will be up until it expires or you remove it. Other possibilities? Well, without seeing one of your ads it's hard to say. But a few things to keep in mind: Punctuation and grammar - even if you're not running text-based games, using good punctuation and grammar is going to make your ad look better. If someone can't be bothered to even use fullstops, capital letters or paragraphs... why would I think they're going to run a good game which requires a lot more effort and planning than merely hitting the shift key? Clarity. Put your system in the title of your ad - it's amazing how annoying it is to have to read half an ad before learning what system someone wants to run. Similarly, be concise and clear about what the game will be about - bullet point it if you have to. Would you join a game if you can't understand the ad? Explain. No, really. Explain what the game is about. Don't just give me the name of the system, tell me what the system does and, ideally, the core mechanic (is it D20? Roll and keep? Dice pool? Jenga?). Also, tell me what it is you, specifically, intend to do with the game - an idea of what the plot will be, and the tone so I'll know if it's something I want to join or not. Proof-reading. Get someone else to look at it, and just check there are no glaringly obvious spelling mistakes and that the whole thing actually makes sense. Aside from that all I can say is "good luck", I think. Unless you want to leave an example of a previous ad here (or PM it to me) for a critique - please note that, while I'm happy to help, I'm really not an expert so take anything I say with a pinch of salt. Oh, and the everyone-plays-D&D thing? Definitely not true. I personally refuse to play it, or anything based on it, and I know a fair few others who do to.