To them the creature will suddenly appear. You can paste things onto the GM layer, and they will be invisible until you switch them to the token layer. The maps should be set up with all the tokens for the encounter already in place. Some of them may be on the GM layer, depending on the encounter. If the creature is in the Paizo Bestiary, you can drag from there and Roll20 will place the version that is already in the campaign. I'm not familiar with the module, but let's say it has goblins in it. Normally if you drag a goblin in from the basic Paizo compendium, it will come in without a token. If there is a goblin in the module, dragging a goblin in from the compendium will place the version you already have in the game, token art and all.