Initiative Macro not working for players but works for me (DM)

I created a token macro to roll initiative for every player. It works perfectly fine for me as DM for all the tokens, but when a player tries to run the token macro (selecting their token and then hitting the "Initiative" macro button) it returns" Unrecognized command: /emas Mr. Saghata rolls a $[[0]] for initiative" Macro is: /emas @{selected|token_name} rolls a [[1d20+{DEX}&{tracker}]] for initiative!

/emas does not work for players, only GMs.  Players can use /em to emote as whomever they are speaking as.

thanks!