Brian, by that reasoning, a novel should cost $15,000, or whatever a year or so's effort is worth. People specialize to produce goods for each other that are vastly cheaper than each person doing the effort themselves. Print is not easier/cheaper to produce. They had to write the book, make art assets, binding, shipping, etc. Taking text and putting it into characters and handouts manually is much easier than that (I've done it), but presumably, Roll20 has some more efficient methods of converting more reasonably supplied text and art. I wrote a converter for the monsters in the Rappan Athuk 5E bestiary, using pasted text from the PDF, and it worked okay. I'm sure Roll20 has much better methods (and if they don't, they should). The price, I think, doesn't reflect the effort, so much as the exclusivity. It's like a drink at the movies. Coke doesn't cost $5, unless you're the only one allowed to supply it in an area. I don't begrudge them making this money, but it's more about the deals, I think, than about the effort. Though, of course, there's another consideration: the much smaller market of Roll20 customers. To bother converting at all, they have to expect that enough people will purchase the product to cover the cost of developing it. Figure that there's about $0 cost per unit, once the conversion work is done (I mean aside from the amount WotC gets, but we're talking about the price difference). There is still some cost to convert it, and that cost is very dependent on how they get the data (do they get it in reasonable json format, or some other sensible method, or just in horrible text). That they did not bother to convert Age of Ashes suggests that maybe they don't get the data in a reasonable format, but it could be that legal/business costs would be the largest part of this, and that was deemed not worthwhile. Anyways, I think the $20 conversion price is a bit outrageous, but I'm willing to pay it, since, of course, it's less than the effort of my producing it. The long-term fix for such prices is having more competition. Of course, Roll20 has something going for it that other platforms don't: a large userbase. While it's difficult to find a non-paid game to join here, it's very easy to get a lot of applicants to your game. I don't even know how I'd find players for a Foundry game, except maybe through reddit.