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Bianca R.

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How Free NFTs Can Help Conventional Businesses

Non-fungible Tokens (NFTs) are one-of-a-kind digital assets that have lately garnered traction in the art and entertainment industries. While NFTs are frequently connected with digital art and music, they may also be used for a variety of other purposes, including traditional brand recognition.

These are some examples of how conventional companies might gain from providing free NFTs:

Improve brand recognition and visibility: Traditional companies may attract new audiences, particularly those interested in NFTs and cryptocurrencies, by providing free NFTs. This can aid in increasing brand exposure and awareness, which can be beneficial in the development of brand equity.

Establish a new income stream: While conventional companies may not be interested in earning cash through NFT sales, they can gain by providing free NFTs. Brands, for example, may monetize their NFTs by selling associated items or through in-app purchases.

Improve customer loyalty: By offering customers unique and exclusive benefits, free NFTs may assist conventional companies to improve customer loyalty. This may be especially beneficial for businesses looking to attract and keep younger customers interested in NFTs and digital assets.

Acquire important customer data: By asking users to sign up for a digital wallet in order to earn NFTs, conventional companies may gather valuable customer data like as email addresses, demographics, and purchase habits. This information may be utilized to improve marketing and sales efforts and better understand client preferences.

Promote social media engagement: By encouraging customers to share their NFTs on their social media channels, traditional companies may leverage free NFTs to generate social media interaction. This might aid in increasing brand recognition and creating buzz around the brand.

Overall, providing free NFTs may be a great approach for established businesses to capitalise on the rising interest in digital assets and communicate with customers in novel ways.

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