I can't find a spefecific game in the listings

I wanted to see how easily people could find my game, so i looked for it in the listings, even asked a friend to look for it but could not. What could be happening?

The usual culprit is a mismatch on the "Show games with Mature Content(18+)" checkbox, where the game is set Mature but the search isn't. If that isn't it, go to your game page and then to your LFG Listing, look to the left side of the page to see if there is anything mentioned there as to why it isn't showing.  Correct any issues it is complaining about. If you see " Listing Status: Shown", your game should be showing in the LFG Tool.