I think roll20 needs to rethink subscriptions in general. Players need what is enticing to players (including all access vault and no adds), and we need to keep it cheap as heck so that lots of people flock to it, 2.99 a month, 29.99 a year. Free Tokens - give them lots of pretty tokens, and the longer they stay subscribed, the better the tokens. Give them back story snips to look at and inspire them. Give them name generators. Whatever! Even if these resources are available online elsewhere, its nice to have it under one roof. The free tier, then, might need to have more ads and a cap on how many games can be joined at once, to help push players to pay the reasonable fee and support the platform. As for the Plus tier - this is fairly reasonable. But I think GMs need what is enticing to GMs. Let GMs (or anyone really) cover their membership either partially or fully by buying content from the marketplace. I would go nuts at the marketplace if this were the case, even if it cost me a bit more to pay for things this way. I don't currently use the marketplace much because I know the content I want vaporizes if roll20 goes away or deletes my account. I hate that. If I could download PDFs or such (which, good luck with that ever happening with WotC) I'd buy the store out practically, but I can't. If it paid for my subscription, I'd go nuts in the store each year and cover my subscription. Dynamic lighting, advanced fog of war, and the like - all that is great too of course. The Pro/Dev tier makes sense, and the access it gives to the development team is great. But on the same hand, the folks who are doing api scripting and the like, if they're producing useful work, should likely get complimentary or discounted access to this tier. I feel like GMs and devs are the community's bread and butter (not that players aren't important by any means, but the prior are rarer talents) and those are the folks being counted on to pay up. Having a player tier helps this a lot, and maybe allows for juicier incentives for the Plus/Pro tiers. I think folks largely pay so that they can support the platform. At least, I know I do - its altruism primarily for the greater community good. But we could have it both ways - and the more folks we encourage to pay, the better this becomes!