Would this be the player using a macro for themselves, or the GM doing it? For a player, you can use this macro: /em has used a Reaction! That requires the player to make sure their "Speaking As" is selected to their character. As GM you could use this macro: /emas @{target | reactor |token _name} has used a Reaction! If you want a player to be able to have a token action that emotes as that token name, then you'll have to use the "emas" script: <a href="https://github.com/Roll20/roll20-api-scripts/tree/master/Emas" rel="nofollow">https://github.com/Roll20/roll20-api-scripts/tree/master/Emas</a> Once you install that script, you'd create a token action for each character: !emas @{selected|token_name} has used a Reaction!