The tutorials provided and current process for character creation is based on a DM experience. You have to create a game, go into Journal then make a character. Most of the users I would think are players, and this flow is counter intuitive to what to would expect. The first place I would look at to create a character (putting on my new to roll20 glasses) as I scan across the top Nav pane and see a section called Tools. In the drop down section under Tools I see Character Vault. I would begin there to make a character. I believe you should consider adding the Charactermancer to the Character Vault to allow players to make characters so they can import into games later that they join. I know of very few players who currently use character vault as there is no function for it or they cannot figure it out. By allowing players to make characters from the Character vault and save them, you improve the utilization of this feature, you will speed up game set up by allowing players to import characters into an existing game already made, and through better marketing of this feature, increase sales to compendiums like the players handbook, since more players will be pre-generating their characters to import into games.