The easier way is to use a multiple of 70 dpi for the size of your map. Then, you shall be able to snap it on the Roll20 squares, wathever your squares size.
You can also resize your map freely, but then it shall be sheer guessing to choose the size.
Or you can crop your map to full squares and drag/resize to match the roll20 squares.
Graphic assets management is the weakness of Roll20, but it is on the todo list of the devs, I think.