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Information that should be in your campaign ad (part deux)

The sticky thread with the similar title is closed, which is kind-of silly (closing a sticky). Anyway, other data needed by would-be players includes: 1) What level or stage of advancement the requested slots are. 2) Stipulations regarding race, class, starting magic items, money, etc. 3) The background to include a few campaign or setting-specific hooks allowing the player to have ties to the world and showing the player read the material. 4) Policy statement concerning missed game sessions. 5) Chapter 1 heads-up as to style of adventure (city work, dungeon crawl, outdoors) 6) Campaign GM Philosophy/Style statement (low magic mundane harsh vs crazy magic zoo races & tech and other examples) These things immensely help players craft characters they will enjoy and that fit what will happen in the near term. They establish a feel for how the GM runs and prevent a lot of wasted time with false starts and such which are the plague of online gaming. In particular item 6 seems innocuous at first glance but is a huge issue with respect to long term fit for players and GM. I am not suggesting these things will not work themselves out in fairly short order, but, the energy required to get someone up to speed and into a campaign, only to discover it's not a good fit and have to re-ad is debilitating. It ends games. Starting right is critical.
It should also be noted that giving this information as clearly and concisely as possible is also important. Wall of text usually results in people missing important points.