Thomas-- Answered your email, but answering here as well. The website is accurate; the features on the front page that cover the basic and most consistent uses of the program are free. The more advanced features, like dynamic lighting and mobile support, are paid features as they are above the basic use of the program and give us an opportunity to make income in order to continue working on the program (offering improvements that benefit both free and paid accounts). There are no plans to bring dynamic lighting to free users, but they will be benefiting from several impending updates that allow maps to load faster and make it easier to find games. Free users will always be important to us, but without paying users, we wouldn't have a program. Hope you understand. For those curious-- "Mentor" subscriptions are really where the more experimental features are, while "Supporter" is where features that have additional functionality (and often the need for some additional support on our end) exist. Additionally, I'd like to add that (as the person who runs the purposeful advertising of Roll20), that dynamic lighting is NOT something we have heavily advertised. We've made two videos-- as it's best shown via video-- but it's not something we regularly are posting on social media or making a heavy part of our public discussions. Paid features such as the podcast or marketplace items are currently things that we push, but do so specifically pointing out that they are either for subscribers or purchase. There will probably come a day when we more heavily push dynamic lighting, but when we do so there will be no effort to conceal it as an advanced / paid feature. We really do maintain transparency on these issues, and it really is very, very possible to play games in Roll20 for free-- something you'll hear me often say is that Roll20 still doesn't have any features that I personally view as something that would have forced my hand in subscribing, and I believe that. While the advertisements and polish of the site might have made me interested, the game features of the free account fully cover my needs and I'm really proud that we offer something that robust to free users. I won't claim we have this down to a science, but this method is serving us and the community well so far. We'll see what the future brings.
